Services

Below you will find examples of how Media-Star utilized Multimedia Marketing and Branding to make our clients more profitable...

Website Design

 

Our Approach

Media-Star's approach to website design is different from most other developers. We don't consider a website to be static entity, but a flowing marketing mechanism that constantly drives your business forward. This propulsion is not something that happens haphardardly, or at random, it is specifically calculated from the start to promote your goods or services using our phased approach.

Media-Star evaluates your complete business vertical to determine how exactly a website should perform to enhance your sales, streamline your workflow and provide excellent customer service. Then we determine how to precisely meet these objectives in a phased approach that meets your budget, and won't overwhelm your ability to conduct normal operations.

The phased appoarch also allows you to map the growth of your business. In today's rapidly changing business climate, it is not enough to merely debut a new product or service, and then take a wait and see posture. You have to have a complete roadmap as to where you want your online business to be at specific milestones. Working with Media-Star, you will plot your company's course for success not just now, but long into the future.

Design

Although aesthetic design is important to us, information design is paramount. If the graphic design provides speed bumps during the short time your pitching your company to the prospective online customer, then your web strategy has been defeated. We strongly feel that any type of flashy elements that are not specifically selling only provide barriers to your prospective customers. Not only do these elements slow down your site's performance, and sometimes prohibit effective search engine optimization, but they distract your customer from getting to the information they desire or buying your products.

We're often told by our clients that they our surprised a our web development strategy places multimedia well behind information architecture — especially since we tout ourselves as a multimedia company. However, we subscribe to the "don't make the visitor think" tactic. Your visitor should not have to think about how to use your website. How many times have you gone to a website and you're confused on what to click on? Your website's mission is to sell, not to provide a puzzle. That said, multimedia that effectively showcases your services, or lets your visitors interact with your products, can be one of the most satisfying online experiences imaginable.

Delivery

Media-Star has over 15 years of web development, multimedia and marketing experience. Every endeavor, no matter how small or large, receives the full bredth of our extensive experience to guarantee that your project is a complete success. Our phased approach ensures that your website is delivered on time and on budget. You will never get an invoice with any unexpected charges or fees.

Once your website has been developed and deployed, our job is not over. We will then work with you every step of the way to adroitly promote and market your site to the world with both grass roots and traditional campaigns.

Media-Star will cater to all your website needs from design and development, to search engine optimization and hosting. To learn more on how we can help make your business more profitable with a decisive web initiative, please contact us today!

Music & Audio Services

 

What Does Your Brand Sound Like? In today's world of multimedia marketing, it's imperative to stand out in the crowded landscape. FutureMusic can develop a comprehensive audio branding strategy for your concern, and create all the sonic assets needed to make your company come to life. Our services include...

Sonic Branding:

I'm sure you know what your company's logo looks like, but what does your company sound like? Don't think it's important? I bet you know what Intel's brand sounds like... T-Mobile's? Playstation's? Do you think audio logos are only for big corporations? Think again. A distinctive sonic identity can go a long way to differentiate your company from your competitors. Sonic branding development includes:

• Audio Logos
• Sound Signatures — Themes
• Original Company Songs
• On Hold Music and Sound Design
• Custom Branded Ringtones

Retail Music Programs:

A recent study by the Journal of Marketing found that music can increase gross sales by as much as 38% in a retail environment. That's a huge impact. But did you know that music also plays an important role with your employees? The right blend of music fosters a postive work place and increases productivity according to several studies. With this data, can your business afford not to incorporate a Music For Retail initiative? Media-Star's music programs include:

• Retail, Restaurant, Lounge Music programming
• Environmental Sound Design
• Branded Podcasts

Custom Branded Music Compilations:

Branded music compilations position your company in an emotive atmosphere for enhanced customer interaction that goes far beyond a trip to your store, or browsing through your catalog. Our hand-selected on-brand music is seamlessly mixed to convey flow and continuity, while subtly reinforcing your brand's message. A FutureMusic custom compilation provides your customers with a memorable brand interaction that rewards over and over.

But its not simply about putting together twelve or so songs on a CD. Media-Star develops an in-depth plan with your marketing team by evaluating your company's "personality" and then choosing dynamic and compelling music for our vast catalog of cutting-edge electronic musicians. Custom Branded Music development includes:

• Music Selection
• Music Licensing
• Package Design
• Manufacturing
• Distribution

Video Production

Media-Star specializes in producing broadcast-quality sales, marketing and training videos. Each well-crafted production delivers your brand message to your target audience based on clearly defined marketing goals. Our competitive advantage is our ability to position each video production in the grand scope of your overall multimedia marketing strategy.

Employing a comprehensive needs analysis, Media-Star develops a deep comprehension of your complete business model. Sophisticated companies utilize our services to showcase new products, train employees, solicit new business and demonstrate their services. Our customized video products are often used by companies to save money on their training and education costs, as well as generate profits with dynamic promotional DVDs.

From location shoots to sound editing to music composition, there is hardly a area of video production that we can't handle. Some of the many services we offer include production crews, original music scoring, script writing, voice over talent, color correction and sound editorial/mix. Each filmmaker in our extensive crew is an expert in their field and works closely with all members of our team to deliver a final product made to shine. No production is too big or too small:

• Industrials
• Documentaries
• Commercials
• Corporate Presentations
• Infomercials
• Press Events
• Instructional Videos
• Training Videos
• Product Showcases and Demonstrations
• Trade Show Videos
• Safety Videos